Associate Manager - Marketing - Bangalore

TEPL

2-5 Years

India

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Tally Education and Distribution Services Private Limited, the educational division of Tally Solutions Pvt Ltd., has been incorporated with a vision to be “the premier solution provider for all manpower related challenges of employers in India.†TEPL was established to provide technology certification in the field of accounts and commerce. Tally Education is the largest certifying organization for computerized accounting.

• Empower: Build future-ready professionals through purpose-driven education that fuels business success and employability.
  
• LearnToLead: Create learner-centric, future-ready programs that inspire confidence, competence, and career growth in the fields of accounting and commerce.
  
• CertifyForSuccess: Deliver credible, technology-led certifications in accounting and commerce that power professional growth.
  

The role of the Associate Manager Partner Support Marketing at Tally Education, you’ll play a central role in crafting, executing, and measuring partner-led campaigns. Your mission is to empower and enable our educational partners—such as institutions, distributors networks—by providing the content, tools, and strategic guidance needed to market Tally Education’s offerings effectively.

You’ll serve as a bridge between internal marketing teams and partners, ensuring that every co-branded initiative from engaging content to measurable impact.

• Graduate degree (domain-specific), PG, MBA, or similar qualification.
  
• Strong Excel skills, including VLOOKUP, PivotTables, and dashboard/report creation
  
• Proven experience in operational marketing, field marketing, partner marketing, channel marketing, or product marketing.
  
• Should have good understanding of the marketing practices in the Education Domain
  
• Excellent written and verbal English communication skills
  
• General marketing knowledge that includes a basic understanding of different functionalities �analytics, brand, partner, data management
  
• Up to date with the latest trends and best practices in marketing and measurement
  
• Budget Management
  
• Familiarity with CRM / LMS systems.
  
• Partner handling Vendor Management, Time Management
  
• Ability to plan and execute multiple projects efficiently
  
• Ability to adapt quickly in a fast-paced creative environment.
  

• Oversee the Marketing Information System: gather, store, analyze, and distribute data to support informed decision‑making.
  
• Develop dashboards and performance reports to monitor KPIs, spot trends, and inform strategy.
  

• Create co‑branded assets (emails, brochures, social posts, webinar materials) for partner campaigns.
  
• Collaborate with partners to develop joint content and campaigns that reinforce shared messaging.
  

• Own end‑to‑end event delivery: plan logistics, budget, vendors/venues/speakers, promotions, registration, onsite management, and post‑event reporting.
  

• Maintain a centralized, version‑controlled repository of all marketing assets�print, digital, and co‑branded materials�for easy internal access.
  

• Manage marketing automation, CRM/LMS systems, and email platforms to execute campaigns, handle inbound responses, and nurture leads.
  
• Track, qualify, nurture, and distribute inbound leads to the appropriate internal stakeholders.
  

• Oversee daily marketing operations: monitor systems, troubleshoot issues, and ensure workflow continuity.
  
• Maintain up‑to‑date repositories of all marketing collateral, including digital campaigns and event materials.