Digital Marketing Executive

Full-Time

Verified

Drishti Group

Karol Bagh, Delhi, India

Bachelor's Degree

1 - 5 Yrs

Jun 27, 2025

To manage and optimize paid digital marketing campaigns with a focus on performance marketing for

various verticals under Group Drishti. Drive sales, customer acquisition, lead generation, and ROI

through paid channels like Google Ads, Facebook Ads, and other PPC platforms for various courses.

• Paid Campaign Management: Plan, create, and manage paid advertising campaigns on Google Ads,
  

Facebook, Instagram, Binge, and other digital platforms to drive traffic, leads, and conversions.

• Performance Marketing: Develop and execute performance-driven strategies that are focused on
  

maximizing return on ad spend (ROAS) and minimizing customer acquisition costs (CAC).

• Digital Ads Optimization: Continuously monitor and optimize pay-per-click (PPC) campaigns to improve
  

cost per click (CPC), click-through rates (CTR), and conversion rates. Adjust targeting, bidding, and

creative strategies for better results.

• Display Advertising: Execute and optimize display advertising campaigns through Google Display
  

Network (GDN) and other relevant platforms to increase brand visibility and lead generation.

• Retargeting & Remarketing: Implement remarketing strategies to re-engage users who have interacted
  

with the brand but did not convert. Use dynamic ads and personalized messaging to increase the

chances of conversion.

• Budget Management: Monitor and allocate budgets effectively across different campaigns and
  

platforms. Track daily spending and ensure it aligns with business goals while maximizing ROI.

• Campaign Performance Tracking & Reporting: Use analytics tools (e.g., Google Analytics, Facebook Ads
  

Manager, Google Ads manger) to track campaign performance. Provide regular reports and insights on

key performance indicators (KPIs) such as cost per acquisition (CPA), conversion rate, and ROAS.

• Collaboration: Work closely with creative and content teams to ensure ad copy and visuals align with
  

performance marketing strategies. Coordinate with sales teams to align lead generation efforts.

• Improve ROAS and reduce CAC through effective paid marketing campaigns.
  
• Achieve lead generation and conversion goals through strategic ad spend.
  
• Optimize and manage budgets for high-impact campaigns across different platforms.
  
• Ensure timely execution and continuous improvement and optimisation of paid campaign.
  

• Bachelor�s/Master's degree or a relevant degree in digital marketing.
  
• Solid organizational skills including attention to detail and multi-tasking skills
  
• Strong written & and verbal communication skills to convey ideas, expectations, and information
  

to the team & and stakeholders.

• Excellent time management skills to prioritize tasks effectively & and to ensure that the
  

deadlines are met.

• Strong data analysis and knowledge of Microsoft Office
  
• Leadership, Understanding of consumers, Problem-solving skills, Creativity and
  

innovation, Managing multiple priorities and Analytical skills

digital marketing

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Drishti IAS Is A Leading Coaching Institute In India, Founded In 1999 By Dr. Vikas Divyakirti. It Specializes In Preparation For The UPSC Civil Services Exam And State-Level Exams, Offering Classroom And Online Courses, Study Materials, And Test Series In Both Hindi And English. Renowned For Its Expert Faculty And Student-Focused Approach, Drishti IAS Is Headquartered In Delhi And Is Known For Helping Thousands Of Aspirants Achieve Success In Competitive Exams.

Delhi, Delhi, India

Founded in 31 Oct, 1999

https://www.drishtiias.com/