Group Shopper Marketing, General Trade

Kenvue is currently recruiting for a:

Group Shopper Marketing, General Trade

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Director - Customer Marketing Group

Asia Pacific, India, Maharashtra, Greater Mumbai

Fully Onsite

This role will focus to build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for General Trade Retail Environment (RE).

• Develop 5P strategies across retail environments (REs), annual and quarterly plans based on Category and Brand Strategies Robust RE, shopper Customer insights.
  
• Ensure profitability goals are met by optimizing overall shopper investments
  
• Provide input on retailer perspective in commercial process.
  
• Develop team capability
  
• Build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for Self-Care portfolio
  

• Build Go to market roadmap for General Trade RE (Chemist, Grocer, Cosmetic & Other REs) for next 3 years
  
• Deliver India Consumer NTS, GP, TIE targets
  
• Shape organization’s understanding of General Trade shoppers across All Franchises (Baby, Sanpro, Skin, Oral, Self Care) and strengthen shopper marketing fundamentals on business
  
• Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
  
• Prepare CD brand objectives and plans as per Annual and Quarterly Operating plans. Develop Quarterly Activity and Promotion activity grid across REs
  
• Develop RE strategy and 5Ps on RE customer and shopper expertise/insights
  
• Identify, prioritize Shopper/RE Insights across REs (to be the expert in the RE) Understand key competitor activity Across RE
  
• Stay on top of key competitor activity for GT RE across franchises
  
• Deliver General Trade RE business sales target
  
• Hold together Sales forecast for RE Franchise across Franchise. Work with frontline and supply chain on forecasting and BTL plans to minimize forecasting errors and maximise OTIF-D
  
• Work with finance to forecast and reconcile gross to net and other trade investments
  
• Develop robust RE Business analysis. (e.g.SOM, Distrib.) to be the expert on the business by RE
  
• Input in the Innovation process for Self-Care and develop Go to Market strategy for New Product Launches
  
• Bring Customer/Retailer perspective in commercial process
  
• Develop 5P’s communication tools to sales Team to execute the plans
  
• Responsible for 5P’s tracking, for continuously monitoring and work with CDT for corrections when needed
  

• MBA in Sales & Marketing
  
• Minimum 4-6 years of work experience in FMCG/Food Industry preferably exposure to Self-Care / OTC / Health Care Products and from Premium B-School
  

• Competitive Benefit Package
  
• Paid Company Holidays, Volunteer Time & More!
  
• Learning & Development Opportunities
  

• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
  

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.