Strategic Brand Management: Serve as the primary Point of Contact (POC) for a selected portfolio of brands, defining and executing their roadmap on Smytten to achieve targeted goals.
Brand Onboarding & Sourcing: Identify and onboard new beauty and personal care brands to enhance Smytten’s offerings.
Promotion Planning & Execution: Lead end-to-end campaign planning, including promotional strategies, launch activations, and brand collaborations.
Cross-functional Collaboration: Work closely with internal teams (marketing, operations, analytics, and tech) to drive brand success and optimize performance.
Performance Tracking & Analysis: Monitor key metrics (KPIs) for partner brands, analyze their impact on sales, and derive actionable insights for improvement.
Industry Representation: Represent Smytten at key industry events, activations, and networking sessions to drive brand engagement and partnerships.
Market Research & Expansion: Stay ahead of market trends, research potential brand partners, and explore new categories for onboarding.
Key Requirements
5+ years of experience in Key Account Management, Brand Partnerships, or Category Management within the Beauty & Personal Care industry.
Strong negotiation and relationship management skills with a proven track record of driving brand growth.- Experience in team management and solving the people issue within the team.
Ability to analyze data, draw insights, and execute growth strategies effectively.
Experience in managing promotional campaigns and cross-functional collaborations.
Excellent communication and presentation skills.
A passion for beauty, personal care, and emerging industry trends.