Marketing Head

• Team Management & Leadership
  
• Lead, mentor, and monitor the team of 6 PROs, ensuring their daily/weekly targets and performance KPIs are achieved.
  
• Provide guidance and training to PROs on admissions pitch, parent handling, and communication strategies.
  
• Branding & Marketing Strategy
  
• Develop and execute marketing campaigns (online & offline) to strengthen brand positioning of the schools.
  
• Oversee digital marketing, social media campaigns, advertisements, and promotional materials.
  
• Coordinate with the design team for creatives like banners, posters, brochures, and event promotions.
  
• Admissions Growth
  
• Plan and implement effective admission campaigns to achieve yearly student enrollment targets.
  
• Organize school promotional events, open houses, education fairs, and home visits with PROs.
  
• Track leads generated, parent enquiries, and ensure timely follow-up until conversion.
  
• Community & Outreach Engagement
  
• Build strong relationships with local communities, educational consultants, and parent networks.
  
• Identify opportunities for partnerships, CSR initiatives, and sponsorships to enhance brand visibility.
  
• Market Analysis & Reporting
  
• Conduct competitor analysis and market research to understand trends in the education sector.
  
• Submit weekly/monthly reports to management on PRO performance, admissions status, and marketing ROI.
  
• Suggest data-driven strategies for admissions improvement.
  

• Strong leadership and team-handling skills.
  
• Excellent communication, negotiation, and interpersonal skills.
  
• Expertise in branding, marketing campaigns, and admissions growth.
  
• Knowledge of CBSE school operations and parent expectations.
  
• Proficiency in digital marketing, social media management, and analytics.
  
• Ability to work under pressure and meet deadlines.
  

• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
  
• 5–10 years of proven experience in educational marketing/admissions, with at least 2–3 years in a leadership role.
  
• Prior experience in handling PROs/Admissions teams preferred.
  
• Exposure to Chennai/Tiruvallur market will be an added advantage.
  

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
  
• Provident Fund