We are looking for a dynamic and creative
Marketing Executive to lead the school’s content-driven marketing initiatives. This role will be responsible for designing and implementing digital and offline campaigns based on an in-depth understanding of our customers' needs, desires, fears, and aspirations. The Marketing Executive will collaborate with internal teams and external digital partners to generate high-quality leads and strengthen the school’s brand presence.- Develop messaging strategies that align with customer pain points, goals, and motivations.
- Build and manage content buckets for targeted campaigns to optimise content delivery.
- Plan and execute digital campaigns on platforms like Meta, Google, YouTube, and WhatsApp.
- Collaborate with internal teams to script, film, and edit videos, testimonials, and promotional content.
- Coordinate with external digital marketing agencies to review and optimise performance.
- Support school open houses, expos, branding drives, and offline promotional events
- Monitor campaign execution as per the marketing calendar.
- Track lead quality and conversion metrics in coordination with the Admissions team
- Maintain weekly/monthly reports, as well as marketing dashboards.
- Present campaign outcomes and lead generation data directly to the Director
- Bachelor�s degree in Marketing, Mass Communication, Business, or related field
- 2+ years of experience in digital marketing, preferably in the education or service sector
- Firm grasp of marketing funnels, content strategy, and customer psychology
- Familiarity with digital ad platforms (Meta Ads, Google Ads, YouTube) and tools like Canva, Excel, etc.
- Experience working with creative teams and agencies
- Content creation and storytelling
- Campaign planning and execution
- Stakeholder communication
- Digital analytics and reporting
- Creative problem-solving
- Time and task management
- Passionate about education and parent engagement
- Self-driven and deadline-focused
- Empathetic communicator
- Analytical and data-aware
Job Types: Full-time, Temporary
Pay: ₹15,000.00 - ₹45,000.00 per month
Ability to commute/relocate:
- Raipur, Chhattisgarh: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Required)
Experience:
- Marketing: 1 year (Required)
Language:
- English (Required)
Location:
- Raipur, Chhattisgarh (Preferred)
Salary
Hourly based
Location
CT , India CT, India
CT , India CT, India
