- Collect, organize, and analyze sales, footfall, and operational data from each outlet on a weekly and monthly basis.
- Identify trends, gaps, and growth opportunities for each franchise outlet using data-driven insights.
- Develop customized marketing plans for individual outlets based on performance data, local demographics, and seasonal trends.
- Execute marketing strategies across online and offline platforms in coordination with the central team and the respective franchisee.
- Track and report on the performance of each marketing campaign and its ROI at the outlet level.
- Coordinate with vendors, designers, and digital marketing teams for campaign execution.
- Maintain strong communication and build trust with franchise owners; keep them updated on plans, performance, and strategies.
- Collaborate with operations teams to align marketing goals with outlet-level operational readiness and inventory.
- Present periodic performance and marketing impact reports to internal leadership and franchise partners.
- Bachelor�s degree in Marketing, Business Analytics, Statistics, or related field. MBA preferred.
- 2�4 years of experience in marketing analytics, operations coordination, or a similar data-driven role (experience with QSR/F&B/franchise brands is a plus).
- Proficient in MS Excel (pivot tables, v-lookups), Google Sheets, and data visualization tools (e.g., Power BI, Tableau is a plus).
- Knowledge of digital marketing platforms (Meta, Google Ads), and campaign execution tools.
- Strong analytical and problem-solving skills with a commercial mindset.
- Excellent written and verbal communication skills.
- High degree of ownership and attention to detail.
- Ability to handle multiple franchise relationships with professionalism.
- Data-first thinking with creative marketing execution.
- Strong interpersonal skills; able to influence without authority.
- Willingness to travel occasionally to visit outlets and conduct on-ground evaluations.
Job Type: Full-time
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
Salary
Hourly based
Location
GJ , India GJ, India
GJ , India GJ, India
