Sr. Associate - SEO

About Medhavi Skills University

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum.MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by co- working with industry partners to design and implement demand-driven programs.

About MSU WISE:

Medhavi Skills University (MSU) has launched the WISE initiative to enhance employability and support job creation by equipping individuals with industry-relevant theoretical knowledge and onthe-job training. This initiative fosters collaborative efforts between MSU and various industries,

creating a mutually beneficial relationship. Through the concept of "Industry as Campus," students gain a competitive edge by acquiring practical skills directly from industry experts. For industries, this partnership results in better employee retention, reduced attrition rates, and increased productivity. By collaborating with over 100+ industry and skill partners, including prominent names like NIFD Global, IHG, AEQUS, iACE, AIHBA, WLRS Ireland, NHQ Studios, B4M Entertainments, and IGJ, MSU is making significant strides towards closing the skill gap. This approach not only enhances employability but also promotes entrepreneurship across diverse sectors, ultimately contributing to a skilled and capable workforce.

For more information, visit https://msu.edu.in/wise

Role Overview:

The Senior Associate – SEO is responsible for developing and implementing effective search engine optimization (SEO) strategies with a particular focus on On-Page and Technical SEO. The role requires close collaboration with internal content teams to ensure optimal keyword usage, as well as active coordination with external agencies for Off-Page SEO and content distribution. The ideal candidate will possess strong analytical abilities, up-to-date SEO knowledge, and a proactive approach to problemsolving. The candidate must take full ownership of the SEO performance, ensuring measurable improvements in organic rankings, traffic, and conversions for the university's website.

Key Responsibilities: On-Page SEO* Perform comprehensive SEO audits to identify and resolve on-page issues (title tags, meta descriptions, header tags, URL structures, internal linking, etc.).

• Conduct keyword research using industry-standard tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) aligned with our academic programs and audience needs.
  
• Collaborate with internal content writers to develop SEO-driven content, optimizing content for targeted keywords, search intent, and readability.
  
• Oversee regular updates to website content, landing pages, blogs, etc., ensuring optimal keyword integration and maximized search visibility.
  
• Monitor and report on organic performance metrics via Google Analytics, Search Console, etc., offering actionable insights for continuous improvement.
  

Technical SEO* Ensure the university's website is technically optimized, including site speed, mobile responsiveness, crawlability, structured data, canonicalization, XML sitemaps, robots.txt, etc.

• Address and resolve crawl errors, indexation issues, duplicate content, and broken links in a timely manner.
  
• Recommend and implement best practices for web architecture, site hierarchy, and URL structure in line with SEO trends.
  

Off-Page SEO & Agency Coordination* Liaise with external digital/SEO agencies to define off-page SEO goals and monitor the execution of link-building campaigns, PR activities, and content distribution across diverse platforms.

• Evaluate agency deliverables, ensuring all backlinks and external mentions are high-quality, relevant, and comply with white-hat SEO standards.
  
• Identify fresh backlink opportunities and oversee outreach for guest posts, industry listings, and media mentions.
  

Reporting & Analysis* Prepare detailed monthly and quarterly SEO reports, tracking rankings, traffic, backlinks, and conversion metrics.

• Analyze competitor websites to benchmark SEO performance and propose new opportunities.
  
• Present findings, progress, and recommendations to the head of marketing and leadership team in a clear, actionable manner.
  

Continuous Learning & Process Ownership* Stay updated on the latest SEO, algorithm changes, and industry best practices through research and training.

• Drive process improvements, proactively suggesting new tools or strategies to improve website rankings and user experience.
  
• Mentor junior staff or interns, as assigned, in best SEO practices.
  

Qualifications & Skills Required:* Bachelor’s degree in marketing, communications, computer science, or related field.

• 2�4 years of proven SEO (technical, on-page, and off-page) experience, preferably in the education or related sector.
  
• Proficient in SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.).
  
• Familiarity with CMS (such as WordPress, Strapi), HTML/CSS basics, and web analytics.
  
• Excellent communication skills for effective internal and external coordination.
  
• Strong analytical, problem-solving, and process ownership capabilities.
  
• Ability to multitask, prioritize, and deliver results autonomously.
  

Desirable Attributes* Industry certifications: Google Analytics, HubSpot SEO, etc.

• Experience managing website migrations or working on large websites.
  
• Understanding of user experience (UX) as it relates to SEO.
  

What We Offer* Being a key player in something potentially massive and world-changing

• Competitive salary and incentive structure, best in the industry.
  
• Opportunities for professional development and growth.
  
• A supportive and collaborative work environment.
  
• The chance to make a meaningful impact on the careers and lives of working professionals.
  

How to Apply

Interested candidates should submit a resume and cover letter detailing their qualifications and experience at careers@msu.edu.in at earliest possible.

Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.