Copywriter

Job Title: Copywriter

Company: Savvytree

Location: Chattarpur, Delhi ( Onsite )

Experience: 1-3 years

About Savvytree:

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

• Titan World
  

• Helios Watch Store
  

• IFFCO Urban Gardens
  

• Zandu Care
  

• Yamaha Music
  

to create meaningful content and achieve measurable results.

Key Responsibilities:

Multi-Format Copywriting:

Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Creative Collaboration:

Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts:

Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development:

Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership:

Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

Deep Customer Research:

Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.

Strategic Messaging:

Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

Trend Integration:

Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency:

Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset:

• 1+ years in a digital agency, working across multiple brands (MUST HAVE)
  

Strong grasp of direct response copywriting fundamentals*, including:

Stages of market awareness & sophistication
How to build personas, angles, unique mechanisms
Emotional and psychological triggers in buying behavior

Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns*.

• Proven experience in writing and ideating content buckets and campaign plans.
  

Ability to write for both brand and performance* goals balancing tone with targets.

• Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
  

• Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.
  

Drop a mail at Hr@savvytree.in with:

* A short summary of your copywriting experience

* One brand campaign or piece of copy you’re most proud of

* A few lines on why you understand how to write for real business outcomes, not just aesthetics

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Schedule:

• Day shift
  

Supplemental Pay:

• Performance bonus
  

Ability to commute/relocate:

• Chhattarpur, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
  

Experience:

• Copywriting: 1 year (Required)
  
• Digital marketing: 1 year (Required)
  

Work Location: In person