Digital Marketing Executive

Job description:

Skillyards is a tech industry leader establishing an IT Hub in Agra, India. Known for revolutionizing traditional training methods, Skillyards offers practical training programs in Full-Stack Web Development, Digital Marketing, UI/UX Design, and more.

As a Digital Marketing Executive at Skillyards, you will play a crucial role in promoting our IT training programs and conducting training sessions for students. Your primary responsibility will be to deliver high-impact training to enhance students' digital marketing skills, while also executing effective digital marketing strategies that increase enrollment.

â— Stay informed about industry trends and best practices to continuously enhance training materials and marketing strategies.

â— Conduct comprehensive training sessions for students, covering essential digital

marketing concepts and techniques.

â— Develop and implement digital marketing campaigns across various channels, including

social media, email, SEO, and PPC, to attract students to our training programs.

â— Create engaging content for our website, blogs, and social media platforms that

highlights the benefits of our training offerings.

â— Analyze and report on campaign performance, using insights to refine strategies and

improve enrollment rates.

â— Manage social media accounts, ensuring active engagement and responsiveness to

prospective students.

â— Collaborate with the sales team to align marketing efforts with enrollment goals and

student needs.

â— Bachelor’s degree in Marketing, Communications, Education, or a related field.

â— Minimum of 2 years of experience in digital marketing, with a strong emphasis on

training or educational environments.

â— Deep understanding of SEO, PPC, social media, and email marketing strategies.

â— Excellent written and verbal communication skills, with the ability to effectively teach and

engage students.

â— Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics,

social media management tools).

â— A passion for education and a commitment to helping others succeed.

Job Types: Full-time, Permanent

Benefits:

• Cell phone reimbursement
  
• Internet reimbursement
  
• Paid time off
  

Schedule:

• Day shift
  

Supplemental Pay:

• Commission pay
  
• Performance bonus
  
• Yearly bonus
  

Ability to commute/relocate:

• Agra District, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
  

Experience:

• PPC Campaign Management: 1 year (Required)
  
• SEO: 1 year (Required)
  

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

• Day shift
  

Education:

• Bachelor's (Preferred)
  

Experience:

• PPC: 1 year (Preferred)
  
• SEO: 1 year (Preferred)
  
• Total: 2 years (Preferred)
  

Work Location: In person