Facebook Ads Specialist (PPC Specialist)

DigitallyTop is a fast-growing digital marketing agency that specializes in delivering high-impact advertising campaigns for a diverse portfolio of international clients. We are committed to helping businesses achieve their growth objectives through data-driven strategies and creative execution. We are currently seeking a talented and experienced Facebook Ads Specialist to join our team and contribute to the success of our clients in both lead generation and e-commerce.

We are looking for a hands-on and strategic Facebook Ads Specialist with 3-6 years of experience. The ideal candidate will have a deep understanding of the Meta advertising ecosystem (Facebook & Instagram) and a proven ability to manage campaigns that drive tangible results for both lead generation and e-commerce businesses. This role requires a strong blend of analytical and creative skills to manage budgets, optimize campaigns, and communicate effectively with international clients.

• Campaign Strategy & Execution: Plan, build, and launch comprehensive paid social media campaigns on the Meta advertising platform (Facebook & Instagram).
  
• Lead Generation: Develop and manage lead generation campaigns, focusing on optimizing for key metrics such as Cost Per Lead (CPL) and lead quality.
  
• E-commerce & ROAS: Expertise in running e-commerce campaigns, including dynamic product ads, and a focus on maximizing Return on Ad Spend (ROAS).
  
• Audience Targeting: Conduct in-depth audience research and develop custom, lookalike, and interest-based audiences to ensure precise targeting for international markets.
  
• Creative & Copywriting: Collaborate with creative teams to develop compelling ad copy and visuals. A/B test ad creatives, formats, and placements to improve performance.
  
• Data Analysis & Reporting: Monitor campaign performance using Facebook Ads Manager and other analytics tools. Analyze data to provide actionable insights, create detailed reports, and present results to clients.
  
• Budget Management: Manage and optimize advertising budgets effectively to achieve client KPIs and maximize ROI.
  
• Client Communication: Serve as a key point of contact for international clients, providing strategic recommendations, performance updates, and building strong relationships.
  
• Stay Updated: Keep up with the latest trends, platform updates, algorithm changes, and best practices within the Meta advertising ecosystem.
  

• Minimum of 3-6 years of hands-on experience managing Facebook and Instagram ad campaigns.
  
• Proven expertise in both lead generation and e-commerce business models.
  
• Must have prior experience working in a digital marketing agency and managing a portfolio of clients.
  
• Demonstrable experience managing international clients, with an understanding of different market dynamics.
  
• Proficiency in Facebook Ads Manager, Business Manager, and Facebook Pixel implementation.
  
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
  
• Ability to work independently, manage multiple projects, and meet tight deadlines.
  
• Note: This position is for candidates based in Delhi.
  

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Benefits:

• Flexible schedule
  
• Leave encashment
  
• Paid sick time
  
• Paid time off
  

Work Location: In person