Growth Marketing Generalist

Date Opened

Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK.

Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people

onboard the team to accelerate our growth.

The Growth Marketing Generalist will own our entire acquisition engine.

You will design hypotheses, launch rapid-fire tests, and double-down on

anything that improves north-star leads to revenue. Expect to partner daily

with Product, RevOps, Data, and Sales, while keeping one eye on brand

consistency and the other on incremental revenue.

With a hands-on “distribution engine,†you will orchestrate organic channels

such as SEO, content repurposing, community, partnerships, newsletters,

podcasts, and referral loops to compound reach and revenue.

• Own end-to-end distribution charter - responsible for demand
  

generation & MQL/SQL tracking via marketing activities

• Repurpose and distribute content � slice webinars, case studies
  

and whitepapers into blog posts, LinkedIn carousels, newsletter

swaps and podcast talking points to 10à— reach.

• Cultivate communities � actively participate in relevant
  

forums/Slack groups, host AMAs, and launch a private user

community to drive advocacy and feedback loops.

• Forge partnerships � secure guest posts, co-marketing
  

webinars, integration marketplace listings and newsletter

cross-promotions that deliver qualified traffic without paid

spend.

• Own lifecycle comms � craft onboarding, activation and
  

retention sequences that move users through the AARRR

framework.

• Report on distribution ROI � build dashboards tying content
  

pieces and community initiatives to pipeline, retaining the agility

to double-down or pivot fast.

• 2-3 years of growth marketing experience with a B2B SaaS
  

company.

• Must be a Hubspot/Salesforce power user with expertise
  

spanning across - Email marketing, CRM tracking, Lead

management & funnel optimization

As a team, we are concerned with not only the growth of the company, but each other’s personal growth and well being too. Along with our desire to utilize smart technology and innovative engineering strategies to make people’s lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun filled Friday’s events with a prioritizing healthy work-life balance.

1. Working for one of the fastest growing and successful MarTech companies in times

2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products.

3. Enjoy working in small teams and a non bureaucratic environment

4. Enjoy an environment that provides high levels of empowerment and space to achieve your Objectives and grow with organization.

5. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career

6. Great benefits - apart from competitive compensation & benefits

7. Above all - a “fun†working environment.