Hospital Marketing Manager

To plan, develop, and execute marketing strategies that enhance the hospital's visibility, patient footfall, brand value, and community engagement.

• Develop and implement hospital marketing plans aligned with business goals.
  
• Analyze local market trends, competitors, and patient needs to design effective campaigns.
  
• Identify and develop service lines or specialties for promotion.
  

• Build and maintain strong relationships with local physicians, referral doctors, and clinics.
  
• Conduct regular visits, CMEs, health talks, and outreach programs with doctors.
  
• Track and report referral trends, and work on strategies to improve them.
  

• Organize health camps, wellness programs, and awareness drives in schools, societies, corporate offices, etc.
  
• Build corporate tie-ups for preventive health check-ups, OPD packages, and IPD admissions.
  

• Coordinate with design and media teams for internal and external promotional material (posters, brochures, digital content).
  
• Supervise signage, branding, and patient experience initiatives inside and outside the hospital.
  
• Ensure consistent brand messaging across all communication channels.
  

• Plan and oversee social media and online marketing campaigns (Google Ads, Meta Ads, SEO).
  
• Work with digital agencies or internal teams for content calendars, creatives, and lead generation.
  

• Plan and manage hospital events such as doctor onboarding programs, public seminars, celebration days (e.g., World Heart Day), etc.
  
• Handle logistics, coordination, and promotions for each event.
  

• Prepare monthly marketing budgets, track expenses, and measure ROI.
  
• Generate reports on patient acquisition, campaign effectiveness, and brand reach.
  

• Qualification: MBA in Marketing / Healthcare Management / Hospital Administration
  
• Experience:
  
• 5�10 years in hospital or healthcare marketing.
  
• Experience in B2C and B2B healthcare marketing, outreach, and digital campaigns
  

• Strong communication, negotiation, and relationship-building skills
  
• Strategic thinking with analytical ability
  
• Knowledge of healthcare market trends and patient behavior
  
• Proficiency in MS Office, CRM tools, and digital marketing platforms
  
• Leadership and team management capabilities
  

Job Types: Full-time, Part-time, Permanent, Fresher

Pay: From ₹50,000.00 per month

Benefits:

• Food provided
  
• Paid sick time
  

Schedule:

• Day shift
  
• Evening shift
  
• Fixed shift
  
• Morning shift
  
• Night shift
  
• Rotational shift
  
• Weekend availability
  

Supplemental Pay:

• Commission pay
  
• Overtime pay
  
• Shift allowance
  

Work Location: In person