Job description:
- Plan, execute, and scale paid media campaigns (Google Search, Display, Facebook/Instagram, Whatsapp YouTube, TikTok, LinkedIn) targeting U.S. audiences
- Create localized ad copy and creatives tailored to U.S. customer behavior and seasonality
- Optimize cost per lead (CPL), cost per acquisition (CPA), and maximize ROAS
- Work with landing page teams to improve conversions (A/B testing, CTAs, CRO)
- Target U.S. automotive or real estate audience segments with deep funnel targeting
- Analyze metrics and provide weekly/monthly performance reports with actionable insights
- Retarget and remarket to nurture cold/warm leads via pixel-based tracking and email flows
- Coordinate with U.S. sales or operations teams to align campaigns with business goals
- 2�5 years of hands-on ad campaign experience for the U.S. market
- Proficient in Meta Ads, Google Ads, YouTube, and CRM-integrated lead funnels
- Strong knowledge of U.S. buyer psychology and ad compliance standards (e.g., Facebook Ad policies, real estate ad rules, etc.)
- Deep experience with performance metrics like CTR, CPL, ROAS, CAC, LTV
- Familiar with tools like Google Analytics, Leadsquared, Meta Business Suite, GTM, UTM tracking
- Ability to handle budgets from $1,000�$10,000/day efficiently and deliver ROI
- Competitive compensation with performance bonuses
- Chance to build and scale campaigns in the high-demand U.S. market
- Freedom to experiment, optimize, and take ownership
- Flexible work structure and international exposure
- Collaborative team, clear growth paths
This job can also be found as PPC specialist, Paid marketing manager, Ads specialist, US Ads marketing.
Job Type: Full-time
Pay: ₹12,911.15 - ₹46,109.38 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
Salary
Hourly based
Location
KA , India KA, India
KA , India KA, India
