Senior Marketing Lead

Lead Generation & Growth

• Develop and execute comprehensive lead generation strategies across digital channels
  
• Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
  
• Create and implement SEO strategies to improve organic visibility
  
• Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
  
• Develop compelling content strategies that resonate with Middle East businesses
  
• Create case studies, whitepapers, and thought leadership content
  
• Manage social media presence and engagement strategies
  
• Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
  
• Plan, execute, and optimize multi-channel marketing campaigns
  
• Monitor and report on campaign performance using analytics tools
  
• Manage marketing budgets and ROI optimization
  
• A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
  
• Conduct market research and competitive analysis in the Middle East region
  
• Identify new market opportunities and target segments
  
• Collaborate with sales team to align marketing efforts with business objectives
  
• Support business development activities and client relationship building Marketing Operations
  
• Maintain marketing documentation, SOPs, and workflow processes
  
• Manage vendor relationships for specialized marketing services
  
• Coordinate with internal teams (design, development, operations) for integrated campaigns
  
• Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
  
• Bachelor�s degree in Marketing, Business, or related field
  
• 3-5 years of experience in B2B marketing, preferably in technology/digital services
  
• Proven track record of generating qualified leads and driving revenue growth
  
• Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
  
• Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
  
• Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred
  
• Qualifications
  
• Experience in the Middle East market (UAE and Saudi Arabia)
  
• Background in technology services, software development, or digital transformation
  
• Experience with marketing in regulated industries or government projects
  
• Certifications in Google Ads, Meta Blueprint, or HubSpot
  
• Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
  
• Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
  
• Website traffic growth and engagement metrics Brand awareness and market share growth
  
• Content engagement and conversion rates
  
• Marketing contribution to revenue pipeline
  

What We Offer Competitive salary package

• Professional development opportunities (10-20% time for learning)
  
• Access to modern marketing tools and technologies
  
• Collaborative, growth-oriented work environment
  
• Opportunity to build marketing function from ground up, Direct impact on company growth and expansion
  

RequirementsLead Generation & Growth

• Develop and execute comprehensive lead generation strategies across digital channels
  
• Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
  
• Create and implement SEO strategies to improve organic visibility
  
• Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
  
• Develop compelling content strategies that resonate with Middle East businesses
  
• Create case studies, whitepapers, and thought leadership content
  
• Manage social media presence and engagement strategies
  
• Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
  
• Plan, execute, and optimize multi-channel marketing campaigns
  
• Monitor and report on campaign performance using analytics tools
  
• Manage marketing budgets and ROI optimization
  
• A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
  
• Conduct market research and competitive analysis in the Middle East region
  
• Identify new market opportunities and target segments
  
• Collaborate with sales team to align marketing efforts with business objectives
  
• Support business development activities and client relationship building Marketing Operations
  
• Maintain marketing documentation, SOPs, and workflow processes
  
• Manage vendor relationships for specialized marketing services
  
• Coordinate with internal teams (design, development, operations) for integrated campaigns
  
• Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
  
• Bachelor�s degree in Marketing, Business, or related field
  
• 3-5 years of experience in B2B marketing, preferably in technology/digital services
  
• Proven track record of generating qualified leads and driving revenue growth
  
• Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
  
• Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
  
• Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred
  
• Experience in the Middle East market (UAE and Saudi Arabia)
  
• Background in technology services, software development, or digital transformation
  
• Experience with marketing in regulated industries or government projects
  
• Certifications in Google Ads, Meta Blueprint, or HubSpot
  
• Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
  
• Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
  
• Website traffic growth and engagement metrics Brand awareness and market share growth
  
• Content engagement and conversion rates
  
• Marketing contribution to revenue pipelineBenefits5 days working
  

Career Growth Options

Job Type: Full-time

Pay: ₹51,000.00 - ₹75,000.00 per month

Work Location: In person